ABOUT AD NETWORKS – PART 2
Let’s assume that there are 5 Publishers with both Premium and Remnant inventory each, as shown in the figure First…
ABOUT AD NETWORKS – PART 1
Let’s assume that you are a Publisher and the Total available overall ad inventory is one million impressions. In Direct…
ABOUT MEDIA AGENCY
Agency is a company which provides services like Planning, Implementing, Handling and Manage Advertising campaigns on behalf of Advertisers or…
ABOUT AD SERVER – PUBLISHER & ADVERTISER
In the initial days of Display Advertising, First Image Ad was launched just like the Content Image When Advertiser wants…
LEARN PROGRAMMATIC ADVERTISING – ABOUT ADVERTISER
What is meant by Advertiser? Advertiser means a person or company that advertises a product, service, or event To…
LEARN PROGRAMMATIC ADVERTISING – PUBLISHER II
Ad Inventory is a revenue opportunity for any publisher, It is very important that how much ad inventory can be…
LEARN PROGRAMMATIC ADVERTISING – PUBLISHER 1
In this post, we are going to cover Publisher In the previous post, we have already discussed the fundamental concept,…
LEARN PROGRAMMATIC ADVERTISING – AD INVENTORY
While creating the content of this Programmatic Advertising topic, one thing that comes to mind is From where and which…
INTRODUCTION TO PROGRAMMATIC ADVERTISING – PART 3 – SELLER’S OR PUBLISHER’S POV
I have created this website and creating content with a lot of effort and presenting it before you. Here, I am…
INTRODUCTION TO PROGRAMMATIC ADVERTISING – PART 2 – BUYER’S OR ADVERTISER’S POV
Applications of Automation and Artificial Intelligence in many industries made every sector, effective, efficient, profitable and more powerful than before.…