Learn Programmatic Advertising – Step by Step – Begin with RTB
If you are new to the Digital Marketing Industry or Having a few years of experience of working on different…
Ad Exchanges – Online Central Auction Marketplace
In the previous Posts, we discussed Ad Networks and their business with both Advertisers and Publishers. When premium inventory is…
AD NETWORKS – MEDIATORS FOR BUYERS AND SELLERS OF AD INVENTORY – PART 2
This post is a continuation to Ad Networks Part 1 Let’s assume that there are 5 Publishers with both…
AD NETWORKS – MEDIATORS FOR BUYERS AND SELLERS OF AD INVENTORY – PART 1
Let’s assume that you are a Publisher and the Total available overall ad inventory is one million impressions. In Direct…
ABOUT MEDIA AGENCY
Agency is a company which provides services like Planning, Implementing, Handling and Manage Advertising campaigns on behalf of Advertisers or…
AD SERVERS – AD MANAGEMENT PLATFORM – FOR BOTH PUBLISHER & ADVERTISER
In the initial days of Display Advertising, First Image Ad was launched just like the Content Image. When Advertiser wants…
LEARN PROGRAMMATIC ADVERTISING – ABOUT ADVERTISER – BUYER – DEMAND SIDE
Advertiser means a person or a company that advertises a product, service, or event To understand more about advertisers.…
LEARN PROGRAMMATIC ADVERTISING – PUBLISHER II
Ad Inventory is a revenue opportunity for any publisher, It is very important that how much ad inventory can be…
LEARN PROGRAMMATIC ADVERTISING – PUBLISHER 1
In this post, we are going to cover Publisher In the previous post, we have already discussed the fundamental concept,…
LEARN PROGRAMMATIC ADVERTISING – AD INVENTORY
While creating the content of this Programmatic Advertising topic, one thing that comes to mind is From where and which…