Campaign Optimization – Site/Apps/urls
For Any Dimension, High performers are with high CTR High conversions Lower CPMs, Low CPC Lower CPVs (video) High VTR…
Basic Introduction to Brand Safety Concept – Programmatic Ads
Advertisers protect their brands in the same way that mothers protect their children. Please don’t mind comparing Brand to Babies.…
Programmatic Advertising Latest Updates – 2022
Cookieless Advertising Brand safety Mobile-First Mobile Games – The Heaven for Programmatic Ads In-game tokens and coins First-Party Data The…
PROGRAMMATIC ADVERTISING INTERVIEW QUESTIONS – TARGETING
Digital Content Label is available for which of the following Targeting ? Demographic Targeting Ad Position Targeting Brand safety targeting…
Programmatic Advertising Interview Questions – Beginners – Basics of Programmatic Advertising
1) The level of Coding knowledge require to run Programmatic Ad campaigns? a) Expertise b) Intermediate c) Basic d) Not…
FREQUENCY CAPPING 360
Frequency and Creatives: When you browse online, you might have seen the same ad multiple times. It’s okay if you…
Optimization – Budget and Pacing – Programmatic and Other channels
This article is about optimization concepts related to budget and pacing. Before we dive into actual concepts, let’s understand the…
Optimization Schedule for Ad Campaigns – Programmatic Advertising and others
After you’ve set up, launched, and optimized your campaign, you’ll need to know when to optimize and how frequently you…
Optimization of Campaigns that Drive action
DRIVE ACTION CAMPAIGN: Action: When a user does actions like signup, product purchase, form filing etc CPA means cost per…