FREQUENCY CAPPING 360
Frequency and Creatives: When you browse online, you might have seen the same ad multiple times. It’s okay if you…
Campaign Optimization – Consideration – Programmatic and Other Channels
We have seen Optimizations required for Awareness campaigns. In this article, we shall focus on Consumers who are in the…
Optmization – Awareness Campaign – Programmatic and Other Channels
In this article, I’m going to suggest a few optimization methods to look into during an awareness campaign. Since optimization…
About Retargeting
Retargeting: This is to target the people who have visited your website/landing page and even any action made by them…
All about Campaign Targeting – Programmatic and Other Channels
Campaign Targeting refers to targeting advertisements to a particular targeted consumers . This helps buyers to focus on what is…
Understand Demographic Targeting
Word Demographics refers to “relating to the structure of the populations” – wiki “a statistic characterizing human populations or segments…
Optimization – Performance – Programmatic
Once the campaign is on track and pacing well. It’s time to focus on the Performance of the campaign. So,…
Optimization – Budget and Pacing – Programmatic and Other channels
This article is about optimization concepts related to budget and pacing. Before we dive into actual concepts, let’s understand the…
DV360 – Issues – Best Practices
In Video campaigns, choose small size video players along with large players too. Because most of the advertisers focus only…
How to Define your KPIs
Let’s assume that you are an Advertiser, running an online ad campaign, having a goal at any stage of the…