Let’s assume that there are 5 Publishers with both Premium and Remnant inventory each, as shown in the figure First…

Let’s assume that you are a Publisher and the Total available overall ad inventory is one million impressions. In Direct…

Agency is a company which provides services like Planning, Implementing, Handling and Manage Advertising campaigns on behalf of Advertisers or…

In the initial days of Display Advertising, First Image Ad was launched just like the Content Image When Advertiser wants…

What is meant by Advertiser? Advertiser means a person or company that advertises a product, service, or event   To…

Ad Inventory is a revenue opportunity for any publisher, It is very important that how much ad inventory can be…

In this post, we are going to cover Publisher In the previous post, we have already discussed the fundamental concept,…

While creating the content of this Programmatic Advertising topic, one thing that comes to mind is From where and which…

I have created this website and creating content with a lot of effort and presenting it before you. Here, I am…

Applications of Automation and Artificial Intelligence in many industries made every sector, effective, efficient, profitable and more powerful than before.…