Campaign Optimization – Consideration Stage – Purchase funnel – Programmatic and Other Channels
We’ve already covered Optimizations that are needed for Awareness Campaigns in my post. In this post, we will concentrate on…
Let's Explore from Basics
We’ve already covered Optimizations that are needed for Awareness Campaigns in my post. In this post, we will concentrate on…
In this article, I’m going to suggest a few optimization methods to look into during an awareness campaign. Since optimization…
Retargeting: This is to target the people who have visited your website/landing page and even any action made by them…
Campaign Targeting refers to targeting advertisements to a particular targeted consumers . This helps buyers to focus on what is…
Word Demographics refers to “relating to the structure of the populations” – wiki “a statistic characterizing human populations or segments…
In Video campaigns, choose small size video players along with large players too. Because most of the advertisers focus only…
Let’s assume that you are an Advertiser, running an online ad campaign, having a goal at any stage of the…
SSP Options available Pulsepoint Category Domain AOL Advertisers Advertiser URL Blocked Industries Blocked Creative Attributes Blocked Creatives Geo Targetin…
Platforms Approval Submission RUBICON 1. Approval request should be sent only once a week 2. New site domain approvals…
Appnexus Macros: &cb=${CACHEBUSTER} &referrer=${REFERER_URL} &pubclick=${CLICK_URL} ZEDO Macros: %ZZRAND% %ZZECLICK% %ZZPAGEURL% PUBMATIC Macros: Referer: &tppg=#PPAGEURL CacheBuster: #PCACHEBUSTER ClickTracking: #PCLICKTRACKURL…