Campaign Optimization – Consideration Stage – Purchase funnel – Programmatic and Other Channels
We’ve already covered Optimizations that are needed for Awareness Campaigns in my post. In this post, we will concentrate on…
Optmization – Awareness Campaign – Programmatic and Other Channels
In this article, I’m going to suggest a few optimization methods to look into during an awareness campaign. Since optimization…
About Retargeting
Retargeting: This is to target the people who have visited your website/landing page and even any action made by them…
All about Campaign Targeting – Programmatic and Other Channels
Campaign Targeting refers to targeting advertisements to a particular targeted consumers . This helps buyers to focus on what is…
Understand Demographic Targeting
Word Demographics refers to “relating to the structure of the populations” – wiki “a statistic characterizing human populations or segments…
DV360 – Issues – Best Practices
In Video campaigns, choose small size video players along with large players too. Because most of the advertisers focus only…
How to Define your KPIs for Campaign with Awareness Goal
Let’s assume that you are an Advertiser, running an online ad campaign, having a goal at any stage of the…
SSPs – Options Available for Blocking Advertisers or Categories
SSP Options available Pulsepoint Category Domain AOL Advertisers Advertiser URL Blocked Industries Blocked Creative Attributes Blocked Creatives Geo Targetin…
Approval Process In Platforms
Platforms Approval Submission RUBICON 1. Approval request should be sent only once a week 2. New site domain approvals…
Macros – Implementation – Ad Technology Platforms
Appnexus Macros: &cb=${CACHEBUSTER} &referrer=${REFERER_URL} &pubclick=${CLICK_URL} ZEDO Macros: %ZZRAND% %ZZECLICK% %ZZPAGEURL% PUBMATIC Macros: Referer: &tppg=#PPAGEURL CacheBuster: #PCACHEBUSTER ClickTracking: #PCLICKTRACKURL…