Frequency and Creatives: When you browse online, you might have seen the same ad multiple times. It’s okay if you…

We have seen Optimizations required for Awareness campaigns. In this article, we shall focus on Consumers who are in the…

In this article, I’m going to suggest a few optimization methods to look into during an awareness campaign. Since optimization…

Retargeting: This is to target the people who have visited your website/landing page and even any action made by them…

Campaign Targeting refers to targeting advertisements to a particular targeted consumers  . This helps buyers to focus on what is…

Word Demographics refers to “relating to the structure of the populations” – wiki “a statistic characterizing human populations or segments…

Once the campaign is on track and pacing well. It’s time to focus on the Performance of the campaign. So,…

This article is about optimization concepts related to budget and pacing. Before we dive into actual concepts, let’s understand the…

In Video campaigns, choose small size video players along with large players too. Because most of the advertisers focus only…

Let’s assume that you are an Advertiser, running an online ad campaign, having a goal at any stage of the…