For Any Dimension, High performers are with high CTR High conversions Lower CPMs, Low CPC Lower CPVs (video) High VTR…

Advertisers protect their brands in the same way that mothers protect their children. Please don’t mind comparing Brand to Babies.…

Cookieless Advertising Brand safety Mobile-First Mobile Games – The Heaven for Programmatic Ads In-game tokens and coins First-Party Data The…

Digital Content Label is available for which of the following Targeting ? Demographic Targeting Ad Position Targeting Brand safety targeting…

1) The level of Coding knowledge require to run Programmatic Ad campaigns? a) Expertise b) Intermediate c) Basic d) Not…

Frequency and Creatives: When you browse online, you might have seen the same ad multiple times. It’s okay if you…

This article is about optimization concepts related to budget and pacing. Before we dive into actual concepts, let’s understand the…

After you’ve set up, launched, and optimized your campaign, you’ll need to know when to optimize and how frequently you…

DRIVE ACTION CAMPAIGN: Action: When a user does actions like signup, product purchase, form filing etc CPA means cost per…