FREQUENCY CAPPING 360
Frequency and Creatives: When you browse online, you might have seen the same ad multiple times. It’s okay if you…
Campaign Optimization – Consideration – Programmatic and Other Channels
We have seen Optimizations required for Awareness campaigns. In this article, we shall focus on Consumers who are in the…
Optmization – Awareness Campaign – Programmatic and Other Channels
In this article, I’m going to suggest a few optimization methods to look into during an awareness campaign. Since optimization…
Optimization – Performance – Programmatic
Once the campaign is on track and pacing well. It’s time to focus on the Performance of the campaign. So,…
How to Define your KPIs
Let’s assume that you are an Advertiser, running an online ad campaign, having a goal at any stage of the…
AD NETWORKS – MEDIATORS FOR BUYERS AND SELLERS OF AD INVENTORY – PART 2
This post is a continuation to Ad Networks Part 1 Let’s assume that there are 5 Publishers with both…
AD NETWORKS – MEDIATORS FOR BUYERS AND SELLERS OF AD INVENTORY – PART 1
Let’s assume that you are a Publisher and the Total available overall ad inventory is one million impressions. In the…
DIGITAL MARKETING HELPFUL LINKS – TOOLS
ADVERTISING : 1) GOOGLE ADWORDS : Online advertising platform developed by Google 2) PIXELME: Retarget your audience 3) ANSWERTHEPUBLIC : Free…
List of the most common used acronyms in Digital Advertising.
SMM – Social Media Marketing MRAID -MObile Rich Media Ad Interface Definition CTR – Click Through Rate CPM – Cost…