Retargeting: This is to target the people who have visited your website/landing page and even any action made by them…

Campaign Targeting refers to targeting advertisements to a particular targeted consumers  . This helps buyers to focus on what is…

Word Demographics refers to “relating to the structure of the populations” – wiki “a statistic characterizing human populations or segments…

This article is about optimization concepts related to budget and pacing. Before we dive into actual concepts, let’s understand the…

In Video campaigns, choose small size video players along with large players too. Because most of the advertisers focus only…

SSP Options available Pulsepoint Category Domain AOL Advertisers Advertiser URL Blocked Industries Blocked Creative Attributes Blocked Creatives Geo Targetin Pubmatic…

Platforms Approval Submission   RUBICON 1. Approval request should be sent only once a week 2. New site domain approvals…

Appnexus Macros: &cb=${CACHEBUSTER} &referrer=${REFERER_URL} &pubclick=${CLICK_URL}   ZEDO Macros: %ZZRAND% %ZZECLICK% %ZZPAGEURL%   PUBMATIC Macros: Referer: &tppg=#PPAGEURL CacheBuster: #PCACHEBUSTER ClickTracking: #PCLICKTRACKURL…

DFP Banner Tag GPT passback sample tag “<script src=’https://www.googletagservices.com/tag/js/gpt.js’> googletag.pubads().definePassback(‘/12xx34xx/test_ad unit’, [300, 250]).set(“page_url”, “example.com”).display(); </script>” VAST Tag: Before macros implementation…

Ads.txt is implemented in the publisher website create a link in website with www.yourwebsite.com/ads.txt   now add below ones google.com,…