Tue. Aug 16th, 2022

Digital Advertising dv360 Programmatic Advertising

PART 1 – DV360 – Overview of How Targeting Setting works at each level

ByDWS

Jun 2, 2022 DSP, DV360, optimization, pacing, Programmatic advertising, Targeting

In this post, I will explain complete overview of dv360 targeting settings at each level of Hierarchy

Overview of Targeting in DV360:

DV360 Targeting and how it works at each level

MAIN TARGETING CATEGORIES - DV360 — DV360 Targeting and how it works at each level

Inventory Source Targeting

PROGRAMMATIC ADVERTISING TRANSACTION TYPES — PROGRAMMATIC ADVERTISING
TRANSACTION TYPES

Various TARGETING Options IN dv360

MAIN TARGETING CATEGORIES - DV360 — MAIN TARGETING CATEGORIES – DV360

TARGETING OPTIONS AVAILABLE AT EACH LEVEL

DV360 HIERARCHY

TARGETING OPTIONS AVAILABLE AT EACH LEVEL IN DV360

TARGETING OPTIONS AVAILABLE AT EACH LEVEL IN DV360 - — PARTNERS
Inventory Source, Content (few), Audience (few)
ADVERTISERS
Content (few)
CAMPAIGNS
Inventory Source, Content (few), Audience (few)
INSERTION ORDERS
Inventory Source, Content, Audience, Technology
LINE ITEMS
Inventory Source, Content, Audience, Technology

TARGETING OPTIONS AVAILABLE AT EACH LEVEL - — TARGETING OPTIONS AVAILABLE AT EACH LEVEL

In the next Post, I will explain Partner level targeting settings.

By DWS

Learn & Apply

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