In this post, I will explain complete overview of dv360 targeting settings at each level of Hierarchy

Overview of Targeting in DV360:

DV360 Targeting and how it works at each level

DV360 Targeting and how it works at each level

MAIN TARGETING CATEGORIES - DV360
DV360 Targeting and how it works at each level

 

Inventory Source Targeting
Inventory Source Targeting

 

PROGRAMMATIC ADVERTISING TRANSACTION TYPES
PROGRAMMATIC ADVERTISING
TRANSACTION TYPES

 

Various TARGETING Options IN dv360
Various TARGETING Options IN dv360

 

MAIN TARGETING CATEGORIES - DV360
MAIN TARGETING CATEGORIES – DV360

 

TARGETING OPTIONS AVAILABLE AT EACH LEVEL
TARGETING OPTIONS AVAILABLE AT EACH LEVEL

 

DV360 HIERARCHY
DV360 HIERARCHY

 

TARGETING OPTIONS AVAILABLE AT EACH LEVEL IN DV360
TARGETING OPTIONS AVAILABLE AT EACH LEVEL IN DV360

 

TARGETING OPTIONS AVAILABLE AT EACH LEVEL IN DV360 -
PARTNERS
Inventory Source, Content (few), Audience (few)
ADVERTISERS
Content (few)
CAMPAIGNS
Inventory Source, Content (few), Audience (few)
INSERTION ORDERS
Inventory Source, Content, Audience, Technology
LINE ITEMS
Inventory Source, Content, Audience, Technology
TARGETING OPTIONS AVAILABLE AT EACH LEVEL -
TARGETING OPTIONS AVAILABLE AT EACH LEVEL

 

In the next Post, I will explain Partner level targeting settings.

 

By DWS

Learn & Apply

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