1) The level of Coding knowledge require to run Programmatic Ad campaigns?
a) Expertise
b) Intermediate
c) Basic
d) Not required
2) In which of the following, Offline Advertising falls under?
a) Programmatic Advertising
b) Digital Advertising
c) Email Marketing
d) Search Advertising
3) Programmatic Advertising is part of the Traditional Method of Media Buying
TRUE
FALSE
4) Which of the following is incorrect in terms of the Direct Method?
a) Process of selling Publisher’s AD INVENTORY directly to the Advertiser
b) Process of purchasing Publisher’s AD INVENTORY directly from the Publisher
a) Process of selling Publisher’s AD INVENTORY directly to the Ad Inventory Buyer
a) Process of buying Publisher’s AD INVENTORY directly from the Advertiser
5) With Billions of Internet users around the world, which of the following scenario is correct ?
a) Advertisers can easily analyze the audience since it creates huge audience data
b) Advertisers can get Audience data which they can target narrowly
a) Without a proper method of targeting and analyzing, advertising becomes a game of guesswork
a) Advertisers are not at all worried about the data
6) Select one below correct scenario for Programmatic Advertising
a) Application of Automation & Artificial Intelligence – Only for Buying Ad Inventory
b) Application of Automation & Artificial Intelligence – Only for Selling Ad Inventory
a) Application of Automation & Artificial Intelligence – for both Buying and Selling Ad Inventory
a) There is no Automation and Artificial Intelligence exists in Programmatic Advertising
7) With the Application of Automation & Artificial Intelligence in Programmatic Advertising, which of the following is incorrect ?
a) Innovation and Technological advancements in Advertising
b) New method of Transaction Auction Based is introduced
c) Human effort is Increased
d) Time Consumption is Reduced
8) When compared with Direct Method, following scenario is correct in terms of Programmatic Advertising?
a) Inventory Buying to Ad Space Buying
b) Ad Slot Buying to Inventory Buying
c) Inventory Buying to Audience Buying
d) All above are correct
9) Select the correct scenario, where Advertisers or Inventory Buyers can purchase Inventory as
a) Direct Method with Variable Price
b) Programmatic Method with Variable Price
c) Direct Method on eCPM basis
d) Incorrect Question
10) Which of the following is correct in terms of Targeting in Programmatic Advertising ?
a) Inventory Driven Audience Buying
b) Ad Space Driven Audience buying
c) Data Driven Audience Purchasing
d) Publisher Driven Audience Selling
11) Which of the following is correct in terms of Ad Server in Programmatic Ecosystem ?
a) Hosted on a server that manages online ad campaigns.
b) Launch and manage massive and deeply-targeted campaigns
c) Primarily used by publishers, agencies, ad networks, and advertisers
d) All of the above
12) Which of the following is correct in terms of Data in Programmatic Advertising ?
a) Targeting the right consumers using data
b) More efficient media buying
c) Messaging audiences with relevant messages
d) Integrated into Programmatic Process
e) All of the above
13) How Data helps Advertisers or Inventory buyers in Programmatic Advertising ?
a) Allows for informed decisioning
b) Data strengthens the targeting
c) Allows advertisers to target Audience, not Inventory
d) To find right audience and reach their goals
e) All of the above
14) Data can be collected and made available for Advertisers or Buyers from which of the following
a) Registrations
b) Websites
c) Mobile
d) Social Platforms
e) All of the above
15) In Programmatic Advertising, user can be targeted in real-time on auction basics in
a) In general way
b) Manual way
c) Automated way
d) None of the above
16) RTB is only for Publishers to sell inventory
TRUE
FALSE
17) Software platforms are programmed in such a way that buying and selling happens in Programmatic Advertising in an Automated way
TRUE
FALSE
18) Which of the following acts as an Independent entities working on behalf of media buyers
a) DSP
b) SSP
c) ATD
d) DMP
e)All of the above
19) With the integration of collected data, DMP’s make this information available
a) Publishers and Advertisers
c) Ad server, Trade desk
d) Ad Network,
b) Ad Exchange,
d) DSP & SSP
e) All of the above
20) Data Suppliers Collect, Assemble, sell online and off line user or consumer data and then sell to
a) Publishers and Advertisers
c) Ad server, Trade desk
d) Ad Network,
b) Ad Exchange,
d) DSP & SSP
c) DMP
e) All of the above
21) Company which plans, creates and handles advertising for it’s advertisers or clients knowns as
a) Publishers
b) Advertisers
c) Media Agency
d) Ad Network
e) All of the above
22) Which of the following doesn’t belong to Buyer side or Demand side of Programmatic Ecosystem ?
a) Media agency
b) Advertisers
c) DSP
d) SSP
e) DMP
f ) Publishers
g) All of the above
23) Which of the following doesn’t belong to the Seller side or the Supply side of the Programmatic Ecosystem?
a) DMP
b) Publisher
c) SSP
d) DSP
e) Ad server (Publisher)