Programmatic Advertising Interview Questions – Basics of Programmatic Advertising

 

1) The level of Coding knowledge  require to run Programmatic Ad campaigns ?

a) Expertise

b) Intermediate

c) Basic

d) Not required

 

2) In which of the following, Offline Advertising falls under ?

a) Programmatic Advertising

b) Digital Advertising

c) Email Marketing

d) Search Advertising

 

3) Programmatic Advertising is part of Traditional Method of Media Buying

TRUE

FALSE

 

4) Which of the following is incorrect in terms of Direct Method ?

a) Process of selling Publisher’s AD INVENTORY directly to the Advertiser

b) Process of purchasing Publisher’s AD INVENTORY directly from the Publisher

a) Process of selling Publisher’s AD INVENTORY directly to the Ad Inventory Buyer

a) Process of buying Publisher’s AD INVENTORY directly from the Advertiser

 

5) With Billions of Internet users around the world, which of the following scenario is correct ?

a) Advertisers can easily analyze audience since it creates huge audience data

b) Advertiser can get Audience data which they can target narrowly

a) Without a proper method of targeting and analyzing, advertising becomes a game of guesswork

a) Advertisers not at all worried about the data

 

6) Select one below correct scenario for Programmatic Advertising

a) Application of Automation & Artificial Intelligence – Only for Buying Ad Inventory

b) Application of Automation & Artificial Intelligence – Only for Selling Ad Inventory

a) Application of Automation & Artificial Intelligence – for both Buying and Selling Ad Inventory

a) There is no Automation and Artificial Intelligence exists in Programmatic Advertising

 

7) With the Application of Automation & Artificial Intelligence in Programmatic Advertising, which of the following is incorrect ?

a) Innovation and Technological advancements in Advertising

b) New method of Transaction  Auction Based is introduced

c) Human effort is Increased

d) Time Consumption is Reduced

 

8) When compared with Direct Method, following scenario is correct in terms of Programmatic Advertising ?

a) Inventory Buying to Ad Space Buying

b) Ad Slot Buying to Inventory Buying

c) Inventory Buying to Audience Buying

d) All above are correct

 

9) Select the correct scenario, where Advertisers or Inventory Buyers can purchase Inventory as

a) Direct Method with Variable Price

b) Programmatic Method with Variable Price

c) Direct Method on eCPM basis

d) Incorrect Question

 

10) Which of the following is correct in terms of Targeting in Programmatic Advertising ?

a) Inventory Driven Audience Buying

b) Ad Space Driven Audience buying

c) Data Driven Audience Purchasing

d) Publisher Driven Audience Selling

 

11) Which of the following is correct in terms of Ad Server in Programmatic Ecosystem ?

a) Hosted on a server that manages online ad campaigns.

b) Launch and manage massive and deeply-targeted campaigns

c) Primarily used by publishers, agencies, ad networks, and advertisers

d) All of the above

 

12) Which of the following is correct in terms of Data in Programmatic Advertising ?

a) Targeting the right consumers using data

b) More efficient media buying

c) Messaging audiences with relevant messages

d) Integrated into Programmatic Process

e) All of the above

 

13) How Data helps Advertisers or Inventory buyers in Programmatic Advertising ?

a) Allows for informed decisioning

b) Data strengthens the targeting

c) Allows advertisers to target Audience, not Inventory

d) To find right audience and reach their goals

e) All of the above

 

14) Data can be collected and made available for Advertisers or Buyers from which of the following

a) Registrations

b) Websites

c) Mobile

d) Social Platforms

e) All of the above

 

15) In Programmatic Advertising, user can be targeted in real-time on auction basics in

a) In general way

b) Manual way

c) Automated way

d) None of the above

 

16) RTB is only for Publishers to sell inventory

TRUE

FALSE

 

17) Software platforms are programmed in such a way that buying and selling happens in Programmatic Advertising in an Automated way

TRUE

FALSE

 

18) Which of the following acts as an Independent entities working on behalf of media buyers

a) DSP

b) SSP

c) ATD

d) DMP

e)All of the above

 

19) With the integration of collected data, DMP’s make this information available 

a) Publishers and Advertisers

c) Ad server, Trade desk

d) Ad Network,

b) Ad Exchange,

d) DSP & SSP

e) All of the above

 

20) Data Suppliers Collect, Assemble, sell online and off line user or consumer data and then sell to

a) Publishers and Advertisers

c) Ad server, Trade desk

d) Ad Network,

b) Ad Exchange,

d) DSP & SSP

c) DMP

e) All of the above

 

21) Company which plans, creates and handles advertising for it’s advertisers or clients knowns as

a) Publishers

b) Advertisers

c) Media Agency

d) Ad Network

e) All of the above

 

22) Which of the following doesn’t belong to Buyer side or Demand side of Programmatic Ecosystem ?

a) Media agency

b) Advertisers

c) DSP

d) SSP

e) DMP

f ) Publishers

g) All of the above

 

23) Which of the following doesn’t belongs to Seller side or Supply side of Programmatic Ecosystem ?

a) DMP

b) Publisher

c) SSP

d) DSP

e) Ad server (Publisher)

 

 

 

 

 

 

 

By DWS

Learn & Apply

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