Hierarchy:

Advertisers > Insertion Orders > Line Items > Creatives

Advertisers

  • Name:
  • State: (Active / Inactive)
  • Timezone:
  • Time Format:
  • Currency:
  • Political Advertising:
    • No
    • Yes
  • Advanced settings
  • Frequency & Recency
    • Caps – (ON/OFF)
  • Team Settings : Select the partners
  • Reporting Labels
    • Sales person
    • Account Manager
    • Advertiser Type
  • Billing Information : Helps to write Advertiser information
    • Custom Information :  Billing Name, Address, City, State or Region, Zip or Postal Code, COuntry
  • Brand Settings
    • Exclusions : Brands, Categories and Summary
    • Default Creative Brand:
    • Default Creative Offer Category:

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INSERTION ORDERS

When compared with DV360, After creating Advertiser we see “Campaign” Level.

But in case of this Xandr DSP platform, we don’t find that layer exist and directly Insertion Order Level is available which is similar to “Insertion orders” Level in DV360 Hierarchy.

At the right top, you find insertion order, clicks on Create New

Basic setup: 

  • Name:
  • State : (Active/Inactive)
  • Currency: (It inherits directly from Advertiser level)
  • Viewability Report:
    • Custom / IAB
  • Teams : Select the partner under which this camaign’s advertiser is created for
  • Budget Type:
    • Revenue / Impression / Flexible

Supply Strategy

  • Inventory Type : App & Web / App only / Web Only
  • Blocklists
  • Allowlists

Frequency & Recency

  • Caps – (ON/OFF)

Reporting Labels

  • Trafficker
  • Sales Rep
  • Insertion Order Type

Commissions

  • Commissions
    • No Fee
    • Yes

Associated Line Items

  • Select the line items which you want to associate to

Comments

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LINE ITEM

Basic Settings

  • Name:
  • State
  • Insertion Order : Select under which IO of the Advertiser you creating this Line item for
  • Ad Type
    • Banner
    • Video
    • native
    • Audio
  • Budget Type
    • What you selected at IO level is inherited here

Budget & Scheduling

  • Payment Model
    • Standard
    • Outcome
      • Guaranteed views
      • Guaranteed completes
  • Revenue Type
    • Fixed Revenue
      • CPM
      • CPC
      • vCPM
      • CPCV
    • Flexible Revenue
      • Dynamic CPM
      • Cost Plus
  • Budget Setup
    • Set budgets / Unlimited
    • Flight 1
      • Start date – End date
      • Pacing
        • Pacing percent
        • Daily budget
    • Flight 2 and so on
    • “Add Flight” option is just like Budget Segments in DV360
  • Underspend Catch-up
    • Evenly / ASAP
  • Day Part Targeting
  • Daily Pacing Allocation
  • Hourly Pacing Overrides
  • Budget Overview
    • Daily

Optimization

  • Optimization Method
    • Optimize to a _ RATE TYPE
  • Goal Priority
    • Delivery
    • Performance
    • Margin
  • Conversion Pixel

Inventory & Brand Safety Targeting

  • Supply Source
    • Open Exchange
    • Deals
    • Managed Inventory
  • Inventory Type
    • Apps & Web
    • App Only
    • Web Only
  • BlockLists
    • Create Blocklist
    • Or Add existing one
  • Allowlists
    • Create whitelist
    • add it if existed
  • Brand safety Segments
    • You Can choose which verification want to choose
      • Doubleverify
      • IAS
      • Grapeshot
      • Peer 39
  • Advanced targeting
    • Ads.txt – Choose it target your campaign to selet only Authorized in a publisher’s ads.txt file
    • Exchanges : Select from which exchange you want inventory from

Inventory & Brand Safety Targeting

  • Geography targeting
  • Cross Device Targeting
  • Audience & Location Segments
    • My Segments
    • 3rd party segments
  • Frequency Capping
    • Freuency (How many)
    • Recency (How often)
  • Include user withought cookies
  • Demographics
    • Gender
    • Age

Viewability & Environment Targeting

  • Viewability Threshold
  • Device Type
  • System

Creatives

  • Creative Rotation
    • Auto-optimize Creative weight
    • Evenly weight creatives
    • Manually weight creatives
  • Associated Creatives
  • Landing Page URL

Measurement

  • Audience Demo
    • Disabled
    • Enabled

Programmable splits

  • Line item default splits

fees

  • Associated Fees

 

Reporting Labels & Comments

  • Reporting Labels

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CREATIVES

Basic Settings

  • Name:
  • tRACKING
  • Line Item association

SAVE

By DWS

Learn & Apply

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