Retargeting:

This is to target the people who have visited your website/landing page and even any action made by them like add to cart, already purchased a product etc. This helps to bring consumers back to your site who had done some actions on your site. This is just like a reminder to the consumers.

The main intention of remarketing targeting type is to bring them back to our product or service you are offering and make to purchase or convert by which they move from one stage of purchase funnel to next level or bottom

Remarketing list is prepared on targeted based various consumers action type like

  • Whether consumers visited home page just to browse or doing research
  • Did they add products to Add to cart section
  • Consumers who went till transaction state and couldn’t complete
  • Consumers who have already purchased

By DWS

Online Advertising Professional, Aims to create a platform to fill the gap in Education System

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