Appnexus Macros:

&cb=${CACHEBUSTER}
&referrer=${REFERER_URL}
&pubclick=${CLICK_URL}

 

ZEDO Macros:
%ZZRAND%
%ZZECLICK%
%ZZPAGEURL%

 

PUBMATIC Macros:

Referer: &tppg=#PPAGEURL
CacheBuster: #PCACHEBUSTER
ClickTracking: #PCLICKTRACKURL

 

PULSEPOINT Macros:
Referrer For Apnx: &tppg=${REFERER_URL}
Referrer For PulsePoint: %%CTXURL%%
Eg:
&referrer=%%CTXURL%%

 

Rubicon
Cache-buster: ##RUBICON_CB##
Site URL: ##SITE_URL##

 

Smaato:

dimension = “leader”,
cb = “${CACHEBUSTER}”,
latitude = “${GEO_LAT}”,
longitude = “${GEO_LON}”,
googleadid = “${DEVICE_AAID}”,
gender = “${GENDER}”,
age = “${AGE},

 

By DWS

Online Advertising Professional, Aims to create a platform to fill the gap in Education System

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