In this article, all question mentioned below are multiple choice.

Please go through all the questions and identify and note down correct answers.

Then at the end of this article you can find a link for answers to this Questions

 

1. Application of Automation and Artificial Intelligence are in Direct Method

a) TRUE

b) FALSE

 

2. In Direct Methods, Ad Inventory can be purchased in Real-Time

a) TRUE

b) FALSE

 

3. The type of Targeting Approach in Programmatic Advertising is

a) High Targeting

b) Data Driven Targeting

c) Top Level Targeting

d) Inventory Driven Targeting

 

4. Select all the Various Transaction methods in Direct Method

a) DIRECT

b) Waterfalling

c) Daisy Chain

d) Auction Based

 

5. Which is of the below Method leaves more chances of Error ? Why (in single word)

a) Direct Advertising

b) Programmatic Advertising

c) Both

d) None of these

 

6. In Which Method, Ad Inventory Buyers or Advertisers get Premium Ad Placement that can be customizable ?

a) Direct Advertising

b) Programmatic Advertising

c) Both

d) None of these

 

7. Ad Inventory Commitment can be Guaranteed in

a) Direct Advertising

b) Programmatic Advertising

c) Both

d) None of these

 

8. Advertiser have choice of selecting targeted audience for each impression possible in 

a) Direct Advertising

b) Programmatic Advertising

c) Both

d) None of these

 

9. Which of the following is not applicable for Traditional Direct Advertising ?

a) Limited exposure of Ad Inventory and Advertisements

b) Extremely time-consuming

c) Access to More supply and Demand

d) Fixed CPM

 

10. Advertiser have global exposure to Ad Inventory Buyers in Programmatic Advertising?

a) TRUE

b) FALSE

 

11. Which of the following is Incorrect regarding for Programmatic Advertising ?

a) Limited Scale

b) Global Exposure

c) More Scale

d) Greater Reach

 

12. In Programmatic, decision of negotiating and closing is done only with

a) Sales Team

b) Software platforms

 

13. Advertisers can manually evaluate a platform before buying ad space is more possible in

a) Direct Method

b) Programmatic Buying

 

14. Dynamic and unpredictable marketplace happens in

a) Direct Method

b) Programmatic Buying

c) Both

d) None of these

 

15. Which of the following method a package of ad inventory is sold to a clients at a predetermined, fixed CPM rate, which will be delivered at some time in the known future

a) Direct Method

b) Programmatic Buying

c) Both

d) None of these

 

16. In which method is known well for advertisers basically target the Inventory based instead of targeting an audience ?

a) Direct Method

b) Programmatic Buying

c) Both

d) None of these

 

17. Which of the following is incorrect regarding programmatic ?

a) Cheaper

b) Transparent

c) The price RTB system is transparent and viewable for all marketers.

d) Advertisers decide how much they want to spend

e) Advertiser may overpay for the ad space

 

18. Which of the following is incorrect regarding Direct Method ?

a) Predetermined Price

b) Translate into higher CPMs

c) Manual Negotiation – Between Advertiser and Publisher

d) Variable Price

 

19. Which Method Eliminates the advertiser’s risk of overpayment for same inventory ?

a) Direct Method

b) Programmatic Buying

c) Both

d) None of these

 

20. Prices for Individual impressions can vary in Programmatic ?

a) TRUE

b) FALSE

 

21. What is the CPM range in Direct Advertising ?

a) Medium to high

b) Low to medium

c) Always High

d) Always Low

 

22. CPM will remain uniform for single deal in Direct Method ?

a) TRUE

b) FALSE

 

23. Players Participation Type in Direct Method

a) One – One

b) One to Many

c) One to Few

 

24. Which of following is incorrect regarding supply sources in Programmatic Advertising ?

a) High

b) Source Name Depends on DSP

c) Access to Global Ad Inventory

d) Ad Server as a supply source to connect technically

e) Very Limited

 

25. Choosing Data Providers and DMPs is possible in

a) Direct Method

b) Programmatic Method

c) Both

d) None of these

 

26. In case of Direct Method, Integration with other platforms is

a) Many Ad Tech platforms and players involved in the ecosystem

b) Very Limited

 

27. Which of the following is Incorrect regarding efficiency in Programmatic Advertising ?

a) Extremely time-consuming
b) Automation
c) Reduced costs
d) Increase ROI
e) Faster
f) High Quality

 

28. Real time bidding or RTB is in Direct Method

a) TRUE

b) FALSE

 

29. Targeted to be displayed at premium locations next to popular content by partnering with selected websites manually

a) Direct Method

b) Programmatic Method

c) Both

d) None of these

 

30. Marketers can tailer ads and prepare various types of ads to test which perform the best in

a) Direct Method

b) Programmatic Method

c) Both

d) None of these

 

31. In Direct Method, Advertisers have to rely on audience info provided by publishers

a) TRUE

b) FALSE

 

32. Which method Provides own Trusted Publishers for large brands

a) Direct Method

b) Programmatic Method

c) Both

d) None of these

 

33. Medium and Smaller Brands it will be a hard time to get in

a) Direct Method

b) Programmatic Method

c) Both

d) None of these

 

34. In Programmatic, brands can build trust because of Greater Transparency can be observed in which of the following factors ?

a) Sites ad shown

b) Customer Journey

c) Insights

d) Costs and Fees

e) True ROI

f) All of the these

 

35. Realtime optimization is possible in

a) Direct Method

b) Programmatic Method

c) Both

d) None of these

 

36. Which of the following is evolving to offer centralized buying of formats such as audio, digital out of home and connected TV ?

a) Direct Method

b) Programmatic Method

c) Both

d) None of these

 

Great Job.

Here is the link for the answers

 

 

By DWS

Learn & Apply

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