1. Application of Automation and Artificial Intelligence are in Direct Method
a) TRUE
b) FALSE
2. In Direct Method, Ad Inventory can be purchased in Real-Time
a) TRUE
b) FALSE
3. The type of Targeting Approach in Programmatic Advertising is
a) High Targeting
b) Data Driven Targeting
c) Top Level Targeting
d) Inventory Driven Targeting
4. Select all the Various Transaction methods in Direct Method
a) DIRECT
b) Waterfalling
c) Daisy Chain
d) Auction Based
5. Which is of the below Method leaves more chances of Error ? Why (in single word)
a) Direct Advertising
b) Programmatic Advertising
c) Both
d) None of these
6. In Which Method, Ad Inventory Buyers or Advertisers get Premium Ad Placement that can be customizable ?
a) Direct Advertising
b) Programmatic Advertising
c) Both
d) None of these
7. Ad Inventory Commitment can be Guaranteed in
a) Direct Advertising
b) Programmatic Advertising
c) Both
d) None of these
8. Advertiser have choice of selecting targeted audience for each impression possible in
a) Direct Advertising
b) Programmatic Advertising
c) Both
d) None of these
9. Which of the following is not applicable for Traditional Direct Advertising ?
a) Limited exposure of Ad Inventory and Advertisements
b) Extremely time-consuming
c) Access to More supply and Demand
d) Fixed CPM
10. Advertiser have global exposure to Ad Inventory Buyers in Programmatic Advertising?
a) TRUE
b) FALSE
11. Which of the following is Incorrect regarding for Programmatic Advertising ?
a) Limited Reach
b) Global Exposure
c) More Scale
d) Greater Reach
12. In Programmatic, decision of negotiating and closing is done only with
a) Sales Team
b) Software platforms
13. Advertisers can manually evaluate a platform before buying ad space is more possible in
a) Direct Method
b) Programmatic Buying
14. Dynamic and unpredictable marketplace happens in
a) Direct Method
b) Programmatic Buying
c) Both
d) None of these
15. Which of the following method a package of ad inventory is sold to a clients at a predetermined, fixed CPM rate, which will be delivered at some time in the known future
a) Direct Method
b) Programmatic Buying
c) Both
d) None of these
16. In which method is known well for advertisers basically target the Inventory based instead of targeting an audience ?
a) Direct Method
b) Programmatic Buying
c) Both
d) None of these
17. Which of the following is incorrect regarding programmatic ?
a) Cheaper
b) Transparent
c) The price RTB system is transparent and viewable for all marketers.
d) Advertisers decide how much they want to spend
e) Advertiser may overpay for the ad space
18. Which of the following is incorrect regarding Direct Method ?
a) Predetermined Price
b) Translate into higher CPMs
c) Manual Negotiation – Between Advertiser and Publisher
d) Variable Price
19. Which Method Eliminates the advertiser’s risk of overpayment for same inventory ?
a) Direct Method
b) Programmatic Buying
c) Both
d) None of these
20. Prices for Individual impressions can vary in Programmatic ?
a) TRUE
b) FALSE
21. What is the CPM range in Direct Advertising ?
a) Medium to high
b) Low to medium
c) Always High
d) Always Low
22. CPM will remain uniform for single deal in Direct Method ?
a) TRUE
b) FALSE
23. Players Participation Type in Direct Method
a) One – One
b) One to Many
c) One to Few
24. Which of following is incorrect regarding supply sources in Programmatic Advertising ?
a) High
b) Source Name Depends on DSP
c) Access to Global Ad Inventory
d) Ad Server as a supply source to connect technically
e) Very Limited
25. Choosing Data Providers and DMPs is possible in
a) Direct Method
b) Programmatic Method
c) Both
d) None of these
26. In case of Direct Method, Integration with other platforms is
a) Many Ad Tech platforms and players involved in the ecosystem
b) Very Limited
27. Which of the following is Incorrect regarding efficiency in Programmatic Advertising ?
a) Extremely time-consuming
b) Automation
c) Reduced costs
d) Increase ROI
e) Faster
f) High Quality
28. Real time bidding or RTB is in Direct Method
a) TRUE
b) FALSE
29. Targeted to be displayed at premium locations next to popular content by partnering with selected websites manually in
a) Direct Method
b) Programmatic Method
c) Both
d) None of these
30. Marketers can tailer ads and prepare various types of ads to test which perform the best in
a) Direct Method
b) Programmatic Method
c) Both
d) None of these
31. In Direct Method, Advertisers have to rely on audience info provided by publishers
a) TRUE
b) FALSE
32. Which method Provides own Trusted Publishers for large brands
a) Direct Method
b) Programmatic Method
c) Both
d) None of these
33. Medium and Smaller Brands it will be a hard time to get in
a) Direct Method
b) Programmatic Method
c) Both
d) None of these
34. In Programmatic, brands can build trust because of Greater Transparency can be observed in which of the following factors ?
a) Sites ad shown
b) Customer Journey
c) Insights
d) Costs and Fees
e) True ROI
f) All of the these
35. Realtime optimization is possible in
a) Direct Method
b) Programmatic Method
c) Both
d) None of these
36. Which of the following is evolving to offer centralized buying of formats such as audio, digital out of home and connected TV ?
a) Direct Method
b) Programmatic Method
c) Both
d) None of these
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