DFP Banner Tag GPT passback sample tag

“<script src=’https://www.googletagservices.com/tag/js/gpt.js’>
googletag.pubads().definePassback(‘/12xx34xx/test_ad unit’, [300, 250]).set(“page_url”, “example.com”).display();
</script>”

VAST Tag:

Before macros implementation

https://pubads.g.doubleclick.net/gampad/ads?sz=400×300|640×480&iu=/1234xx/Test_Video&impl=s&gdfp_req=1&env=vp&output=vast&unviewed_position_start=1&url=[REFERRER_URL]&description_url=[DESCRIPTION_URL]&correlator=[CACHEBUSTER]

After macros implementation

https://pubads.g.doubleclick.net/gampad/ads?sz=400×300|640×480&iu=/1234xx/Test_Video&impl=s&gdfp_req=1&env=vp&output=vast&unviewed_position_start=1&url=%%REFERRER_URL_ESC_ESC%%&description_url=yoursite.com&correlator=%%CACHEBUSTER%%

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Appnexus:

Preroll:

https://secure.adnxs.com/ptv?id=1234xxx&referrer=&vmaxduration=60&vskippable=1&vplaybackmethod=2&vwidth=400&vheight=300&vcontext=1&vframeworks=1,2

Mid-roll:

https://secure.adnxs.com/ptv?id=1234xxx&referrer=&vmaxduration=60&vskippable=1&vplaybackmethod=2&vwidth=400&vheight=300&vcontext=2&vframeworks=1,2

In-App banner tag:

<SCRIPT SRC=”https://mobile.adnxs.com/mob?id=13404782&appid=insert app id&aaid=insert device id&cb=insert cachebuster&loc=insert lat long&ip=%%USER_IP%%&size=300×250&st=mobile_app” TYPE=”text/javascript”></SCRIPT>

In-App Video tag:

https://secure.adnxs.com/ptv?id=123xxx456&referrer=examplesite.com&vmaxduration=60&vskippable=1&vplaybackmethod=3&vwidth=[WIDTH]&vheight=[HEIGHT]&vcontext=1&vframeworks=1,2&vv=2&cb=[CB]&idfa=[IFA]&appid=[BUNDLE_ID]&aaid=[IFA]&LimitAdTrackingEnabled=[DO_NOT_TRACK]

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SpotX:

VPAID:

Before macros implemented

https://search.spotxchange.com/vast/2.0/123xxx456?VPAID=JS&content_page_url=[PAGE_URL]&cb=[CB]&player_width=[WIDTH]&player_height=[HEIGHT]

After macros Implemented – while adding in any ad server like Google Admanager

https://search.spotxchange.com/vast/2.0/123xxx456?VPAID=JS&content_page_url=%%REFERRER_URL_ESC_ESC%%&cb=%%CACHEBUSTER%%&player_width=400&player_height=300

 

VAST:

https://search.spotxchange.com/vast/2.0/123xxx456?VPI[]=MP4&player_width=[WIDTH]&player_height=[HEIGHT]&app[bundle]=REPLACE_ME&device[ifa]=[IFA]&media_transcoding=low&device[geo][lat]=[USER_LAT]&device[geo][lon]=[USER_LON]&device[dnt]=[DO_NOT_TRACK]&app[name]=[APP_NAME]&cb=[CB]

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Pubmatic:

VAST

Before macros implemented

http://vid.pubmatic.com/AdServer/AdServerServlet?adtype=13&pubId=12xx4&siteId=5xx67&adId=1325774&vadFmt=2&vminl=1&vmaxl=60&vpos=1&vh=PLAYER_HEIGHT&vw=PLAYER_WIDTH&vfmt=1+2+3+4+5+6+7+8&kadpageurl=INSERT_ENCODED_PAGEURL_HERE

After macros implemented

https://vid.pubmatic.com/AdServer/AdServerServlet?adtype=13&pubId=12xx4&siteId=5xx67&adId=54321xx&vadFmt=3&vminl=1&vmaxl=120&vpos=1&vh=480&vw=640&vfmt=1+2+3+4+5+6+7+8&gdpr=&gdpr_consent=&kadpageurl=youtsite.com

Preroll

https://vid.pubmatic.com/AdServer/AdServerServlet?adtype=13&pubId=12xx345&siteId=12xxx43&adId=15xx12x&vadFmt=3&vminl=1&vmaxl=60&vpos=1&vh=[HEIGHT]&vw=[WIDTH]&vfmt=1+2+3+4+5+6+7+8&sec=1&gdpr=0&gdpr_consent=INSERT_USER_GDPR_CONSENT_STRING_DATA_FROM_CMP_HERE&kadpageurl=yoursite.com

InApp Video

https://vid.pubmatic.com/AdServer/AdServerServlet?adtype=13&pubId=xx6xx3&siteId=12xx4xx1&adId=123xxxt35&vadFmt=2&vminl=10&vmaxl=120&vpos=1&vh=[HEIGHT]&vw=[WIDTH]&vfmt=1+2+3+4+5+6+7+8&sec=1&kadpageurl=[PAGE_URL]&loc=[USER_LAT],[USER_LON]&bundle=[BUNDLE_ID]&udid=[IFA]&storeurl=[APP_STORE_URL]

InApp Video – iOS

http://vid.pubmatic.com/AdServer/AdServerServlet?adtype=13&pubId=xx23xx1&siteId=xxx222&adId=xc23xz&vadFmt=2&vminl=5&vmaxl=120&vpos=1&vh=[HEIGHT]&vw=[WIDTH]&vfmt=1+2+3+4+5+6+7+8&gdpr=0&gdpr_consent=&kadpageurl=[APP_STORE_URL]&kGeoLatitude=[USER_LAT]&kGeoLongitude=[USER_LON]&kadudid=[IFA]&kappname=[APP_NAME]&kappstoreurl=[APP_STORE_URL]&kbundle=[BUNDLE_ID]&kadudidhash=1&kadudidtype=9&kaid=[BUNDLE_ID]

Android

http://vid.pubmatic.com/AdServer/AdServerServlet?adtype=13&pubId=12xx34xx&siteId=xx23xx4&adId=21xx32xx&vadFmt=2&vminl=5&vmaxl=120&vpos=1&vh=[HEIGHT]&vw=[WIDTH]&vfmt=1+2+3+4+5+6+7+8&kadpageurl=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3D%5BBUNDLE_ID%5D&storeurl=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3D%5BBUNDLE_ID%5D&loc=[USER_LAT]%2C[USER_LON]&loc_source=1&udid=[IFA]&udidtype=1&udidhash=1&bundle=[BUNDLE_ID]&gdpr_consent=[USER_CONSENT]

Banner In App tag

<script type=”text/javascript”> var pubId=xxx; var siteId=xxx; var kadId=xxx; var kadwidth=320; var kadheight=50; var kadtype=1; var kadGdpr=0; var kGeoLatitude= “${GEO_LAT}”; var kGeoLongitude= “${GEO_LON}”; var kadudid= “${DEVICE_MODEL_ID}”; var kadudidhash= “1”; var kadudidtype= “9”; var kadpageurl = “website.com”; var kappname = “name of your app”; var kappstoreurl = “https://play.google.com/store/apps/details?id=IDHERE”; var kaid = “xxxxx”; var kbundle = “xxxx”; var kcat = “xxx”; var kadcountry = “${USER_COUNTRY}”; var kadstate = “${USER_STATE}”; var kadcity = “${USER_CITY}”; var kadzip = “${POSTAL_CODE}”; var kadcarrier = “${POSTAL_CODE}”; </script> <script type=”text/javascript” src=”https://ads.pubmatic.com/AdServer/js/showad.js”></script>

Banner Tag:

<!– PubMatic ad tag (Javascript) : Test 300×250 –> <script type=”text/javascript”> var pubId=543xxxx; var siteId=123xxx; var kadId=123xxxx; var kadwidth=300; var kadheight=250; var kadtype=1; var kadpageurl= “yoursite.com”; </script> <script type=”text/javascript” src=”https://ads.pubmatic.com/AdServer/js/showad.js”></script>

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AOL:

https://ads.adaptv.advertising.com/a/h/qwertyuiopkjhgfdsdsed=?cb=[CB]&gdpr=[GDPR]&gdpr_consent=[USER_CONSENT]&pet=preroll&pageUrl=examplesite1.com&eov=eov&pi.width=[WIDTH]&pi.height=[HEIGHT]&pi.viewable=1

In-app_Video

http://ads.adaptv.advertising.com/a/h/wertyuijhgfdsrtyuikjhgfdrtyuiu=?cb=[CB]&gdpr=[GDPR]&gdpr_consent=[USER_CONSENT]&app_bundle=[BUNDLE_ID]&app_storeurl=[APP_STORE_URL]&appName=[APP_NAME]&a.ip=[IP]&a.ua=[UA]&deviceid=[IFA]&a.idfa=[IFA]&a.aid=[IFA]&a.waid=[IFA]&lat=[USER_LAT]&lon=[USER_LON]&eov=eov

In-app_Video_AppName

http://ads.adaptv.advertising.com/a/h/hgfdsertyjbvsrthgfdtyhgfdrtyh=?cb=[CB]&gdpr=[GDPR]&gdpr_consent=[USER_CONSENT]&app_bundle=[BUNDLE_ID]&app_storeurl=[APP_STORE_URL]&appName=[APP_NAME]&a.ip=[IP]&a.ua=[UA]&deviceid=[IFA]&a.idfa=[IFA]&a.aid=[IFA]&a.waid=[IFA]&lat=[USER_LAT]&lon=[USER_LON]&eov=eov

Banner

 

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Pulsepoint:

In-App

https://ads.contextweb.com/TagPublish/getvideo.aspx?cp=12xx234&ct=12xx34xx&mrnd=[CB]&if=6&cf=Video&vpt=1&vw=[WIDTH]&vh=[HEIGHT]&ip=[IP]&ua=[UA]&appid=[BUNDLE_ID]&appname=[APP_NAME]&appbundle=[BUNDLE_ID]&appstoreurl=[APP_STORE_URL]&ifa=[IFA]

https://ads.contextweb.com/TagPublish/getvideo.aspx?cp=12xx32xx4&ct=12xx43xx&mrnd=[CB]&if=6&cf=Video&vpt=1&vw=[WIDTH]&vh=[HEIGHT]&ip=[IP]&ua=[UA]&dnt=[DO_NOT_TRACK]&appid=[BUNDLE_ID]&appname=[APP_NAME]&appbundle=[BUNDLE_ID]&appdomain=[APP_STORE_URL]&appstoreurl=[APP_STORE_URL]&ifa=[IFA]

Vast

https://ads.contextweb.com/TagPublish/getvideo.aspx?cp=12xx34zc5&ct=321xx123&cwu=yoursite.com&mrnd=[CB]&if=6&cf=Video&vpt=1&vw=width&vh=height

https://ads.contextweb.com/TagPublish/getvideo.aspx?cp=12xx34zc5&ct=321xx123&cwu=yoursite.com&mrnd=%%CACHEBUSTER%%&if=6&cf=Video&vpt=1&vw=640&vh=480

 

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FYBER:

Standard Tag

http://as.eu.angsrvr.com/select?type=dyn&plc=XXXXXXX&cache=$$cachebuster$$&ang_domain=$$domain$$&ang_ref=$$refurl$$&ang_page=$$pageurl$$&ang_height=$$height$$&ang_width=$$width$$&ang_vpaid_type=js&ang_vpaid=true

Sample Tag

http://as.eu.angsrvr.com/select?type=dyn&plc=12xx35xx&cache=%%CACHEBUSTER%%&ang_ref=https%3A%2F%2Fwww.samplesite.com%2F&ang_domain=samplesite.com

 

InApp Banner

<script type=””text/javascript”” src=””https://as.eu.angsrvr.com/select?type=js&plc=1200421&cache=${CACHEBUSTER}&padsrvcurl=${REFERER_URL_ENC}””></script>
<noscript><a href=””https://as.eu.angsrvr.com/count?type=img&plc=1200421&cache=${CACHEBUSTER}”” target=””_blank””><img border=””0″” width=””320″” height=””50″” alt=””Click here!”” src=””https://as.eu.angsrvr.com/select?type=img&plc=1200421&cache=${CACHEBUSTER}&padsrvcurl=${REFERER_URL_ENC}””/></a></noscript>”

InAppVideo VAST

https://as.eu.angsrvr.com/select?type=dyn&plc=12xx3211&cache=[CB]&ang_dnt=[DO_NOT_TRACK]&ang_appname=[APP_NAME]&ang_appstoreurl=[APP_STORE_URL]&ang_appbundle=[BUNDLE_ID]&ang_ifa=[IFA]&ang_width=[WIDTH]&ang_height=[HEIGHT]

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Rubicon:

Banner Tag

<!– Begin Rubicon Project Tag –>

<!– Site: xxx  Size: MR –> <!– PLACEMENT: xx; –> <script language=”JavaScript” type=”text/javascript”> rp_account = ‘1xxxx’; rp_site = ‘2xxxx’; rp_zonesize = ‘xxxx’; rp_adtype = ‘js’; rp_smartfile = ‘[SMART FILE URL]’; </script> <script type=”text/javascript” src=”http://ads.rubiconproject.com/ad/12xxx.js”></script> <!– End Rubicon Project Tag –>

 

In App – Android:

<!– Begin Rubicon Project Tag –> <!– Site: xyz.com – Banner  –> <script> var rpx_params = { app : { name : ‘name of app’, domain : ‘http://www.yoursite.com’, bundle : ‘com.xyz.xyz’, ver : ”, privacypolicy : ”, storerating : ”, storeurl : ‘https://play.google.com/store/apps/details?id=com.xyz.xys&hl=en’, appstoreid : ‘com.xxx.xxx’ }, device : { lmt: ‘${USER_OPTED_OUT}’, make : ‘${DEVICE_MAKE_ID}’, model : ‘${DEVICE_MODEL_ID}’, pixel_ratio : ”, os : ”, osv : ”, js : ‘1’, connectiontype : ”, carrier : ‘${CARRIER_ID}’, dpid : ‘${DEVICE_AAID}’, dpidmd5 : ‘${DEVICE_MD5}’, dpidsha1 : ‘${DEVICE_SHA1}’, dpid_type : ‘gaid’ }, kw : ”, i : { //key1 : ‘value1,value2’, //key2 : ‘value1,value2’ }, v : { //key1 : ‘value1,value2’, //key2 : ‘value1,value2’ }, geo : { longitude : ‘${GEO_LON}’, latitude : ‘${GEO_LAT}’, type : ”, consent : ” }, accept : { apis : [xxxxx] } }; </script> <script language=”JavaScript” type=”text/javascript”> rp_account = ‘xxxxx’; rp_site = ‘xxxxx’; rp_zonesize = ‘xxxxxx-43’; rp_adtype = ‘js’; rp_smartfile = ‘website.com’; rp_app = rpx_params.app; rp_device = rpx_params.device; rp_kw = rpx_params.kw; rp_inventory = rpx_params.i; rp_visitor = rpx_params.v; rp_accept = rpx_params.accept; rp_geo = rpx_params.geo; </script> <script type=”text/javascript” src=”https://ads.rubiconproject.com/ad/ccccc.js”></script> <!– End Rubicon Project Tag –>

In App – iOS:

<!– Begin Rubicon Project Tag –> <!– Site: xyz.com – Banner  –> <script> var rpx_params = { app : { name : ‘name of app’, domain : ‘http://www.yoursite.com’, bundle : ‘111xxxx’, ver : ”, privacypolicy : ”, storerating : ”, storeurl : ‘https://itunes.apple.com/in/app/xxxxxxxxx’, appstoreid : ‘111xxxxx’ }, device : { lmt: ‘${USER_OPTED_OUT}’, make : ‘${DEVICE_MAKE_ID}’, model : ‘${DEVICE_MODEL_ID}’, pixel_ratio : ”, os : ”, osv : ”, js : ‘1’, connectiontype : ”, carrier : ‘${CARRIER_ID}’, dpid : ‘${DEVICE_APPLE_IDA}’, dpidmd5 : ‘${DEVICE_MD5}’, dpidsha1 : ‘${DEVICE_SHA1}’, dpid_type : ‘idfa’ }, kw : ”, i : { //key1 : ‘value1,value2’, //key2 : ‘value1,value2’ }, v : { //key1 : ‘value1,value2’, //key2 : ‘value1,value2’ }, geo : { longitude : ‘${GEO_LON}’, latitude : ‘${GEO_LAT}’, type : ”, consent : ” }, accept : { apis : [2,1555xx] } }; </script> <script language=”JavaScript” type=”text/javascript”> rp_account = ‘xxxx’; rp_site = ‘xxxxx’; rp_zonesize = ‘xxxxxx’; rp_adtype = ‘js’; rp_smartfile = ‘website.com’; rp_app = rpx_params.app; rp_device = rpx_params.device; rp_kw = rpx_params.kw; rp_inventory = rpx_params.i; rp_visitor = rpx_params.v; rp_accept = rpx_params.accept; rp_geo = rpx_params.geo; </script> <script type=”text/javascript” src=”https://ads.rubiconproject.com/ad/cccccc.js”></script> <!– End Rubicon Project Tag –>

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Sovrn

Banner

<script src=”//ap.lijit.com/www/delivery/fpi.js?z=12xx34xx&width=300&height=250″></script>

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FreeWheel

http://ads.stickyadstv.com/vast/vpaid-adapter/12xx34xx12

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Vertamedia

http://s.vertamedia.com/?content_page_url=[replace_me]&width=[replace_me]&height=[replace_me]&video_duration=[replace_me]&cb=[replace_me]&vpaid_type=3&aid=12xx34xx45

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Forensiq :

Bannner

http://c.fqtag.com/tag/implement.js?org=sdfghghgfge&fmt=banner&s=${AUCTION_ID}&rd=${REFERER_URL_ENC}&p=${SELLER_MEMBER_ID}&a=${PUBLISHER_ID}&cmp=${CP_ID}&c1=${SITE_ID}&c2=${CREATIVE_ID}&c3=${USER_ID}&c4=${TAG_ID}&rt=display&sl=1&apn=1

https://fqtag.com/pixel.cgi?p=%eaid!&a=%epid!&cmp=%ebuy!&org=fdssdffdsdf&rt=displayImg&sl=1&fmt=banner&rd=%%REFERRER_URL_UNESC%%&c1=%eadv!&c3=%esid!

<script src=”//c.fqtag.com/tag/implement-r.js?org=ggfwerg123&rt=display&fmt=banner&fq=1&sl=1&p=%eaid!&a=%epid!&cmp=%ebuy!&rd=%%REFERRER_URL_UNESC%%&c1=%eadv!&c3=%esid!”></script>

Video

https://fqtag.com/pixel.cgi?p=%eaid!&a=%epid!&cmp=%ebuy!&org=werth2345dfgdf&rt=displayImg&sl=1&fmt=video&rd=%%REFERRER_URL_UNESC%%&c1=%eadv!&c3=%esid!

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Adobe

<script src=’http://adf-tm.everesttech.net/ad/mp/rtyujsgfyjgxxxxxx?click=[click_url]&ord=[random]&page_url=[pub_site_macro]&did=[pub_user_id_macro]’></script>

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Amazon

<script type=”text/javascript” language=”javascript” src=”//c.amazon-adsystem.com/aax2/getads.js”></script> <script type=”text/javascript” language=”javascript”> //<![CDATA[ aax_getad_mpb({ “slot_uuid”:”sdf345-sff33-33cfv-23xxx-xxxxxxgh” }); //]]> </script>

By DWS

Online Advertising Professional, Aims to create a platform to fill the gap in Education System

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