Word Demographics refers to

“relating to the structure of the populations” – wiki

“a statistic characterizing human populations or segments of human populations broken down by age or sex or income etc.”

Demographic Information includes

Age, Gender, Marital status, Income, Education, Employment, etc


In the Media plan, If the demographic info is not included means that targeting is open to everyone irrespective of demographics.

In case, Demographic info is included to a targeted range of specific people

Below are the option available in platforms related demopgrahic. Please note each platform have their own way of collecting information and made available for Media Buyer.


Below are the various Options in Demographic targeting:

Age: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, Unknown

Gender: Male, Female and Unknown

Parental or Marital status: “Parent,” “Not a parent,” and “Unknown”

Household income: Top 10%,11-20%, 21-30%, 31-40%, 41-50%, Lower 50% and Unknown






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